Suntory Beverage and Food Limited will launch nationwide sales of a new product from the 'Iyemon' brand called 'Iyemon Tokucha,' the first food for specified health uses (FOSHU) that helps 'to reduce body fat,'in Japan.
Recently,the market for 'FOSHU beverages' has been expanding with the debut of cola beverages and coffee beverages in addition to lactic acid beverages and tea beverages, which had been in the market until then. Aiming for this expanding market, our company will launch 'Iyemon Tokucha,' the first FOSHU that helps 'to reduce body fat.'
At the Suntory Group, we focused on 'the breakdown of fat' and discovered that 'Quercetin glucoside,' a type of polyphenol commonly found in vegetables such as onions, has an effect of activating lipases, enzymes that break down fat.
Recently, we were able to confirm*1 that continuously drinking 'Iyemon Tokucha,' which contains 'Quercetin glucoside,' has an effect of reducing body fat, and we obtained approval to sell 'Iyemon Tokucha' as a FOSHU.